It Is Alchemy
This week's intentions have gone unfulfilled, not because of lack of effort but due to the inclement weather the bipolar temperatures, and the general public's lack of funds my outside gig fell short by 10 hours. Typically I work 5 shifts a week at one establishment roughly 5-6 hrs a shift that on normal terms I yield about a 100.00 day in tips. My 6th shift at another gig one night a week when needed usually funds a walking stipend of 125-250.00 depending on the event. Last month 2 events were canceled it's the nature of the beast. The stretching and rendering of these tils make my world go around. I have lived a life like this for 30 years. It is what I have done to raise kids, own a home and maintain a vehicle up until this year!
I have one young adult still at home. I really do not ever see that changing. Although he is a very independent and a good working kid, his 2 current jobs do not pay enough for him to live elsewhere. If he wanted to move out, it would be his choice and I would have no problem with it. For now, though, this roof over his head, which he contributes to is home to both of us! My home, the shoebox as I refer to it, is being maintained the best I can accommodate and the vehicle situation let's just say is a mess of another kind. We both are without our own and are borrowing vehicles til the proper situation arrives to purchase others! It's frustrating, we both have put over 1000.00 dollars in cars that ultimately have broken down beyond repair! Nonetheless, we have transportation to get us back and forth to where we need to go for employment. It is this blessing in nature I am wholeheartedly grateful for! #livingingratefulness
There is the unfulfilled dream vs the harsh reality that I am facing today. I have for the last 2 weeks sat at my sewing machine reinventing the wheel and redefining my KM Designs Merchandise. When I come home early, I need to shift modes from autopilot to creative genius. It takes me weeks to methodically see it in my head in order to apply it to a practicality. I then take a few hours at a time to get things cut out and piecemeal it together to see if it going to work. Many of my creations I don't work with a pattern, it's what I see in my mind's eye and pray that is meshes according to my glorious machine. Altered clothing is a direction I see myself going in. I am finding an odd sense of comfort in blending pieces of fabric as almost quilting, meshing fabrics... IDK it's cathartic. It offers some sense of peace, knowing I have accomplished what I have seen in my head. (it's very noisy in there and it is not for the faint of heart!)
I mentioned in my last post/ article about the boom of agriculture over the next 5 years. We are going to see a greater return to small-town living or at least simpler ideas on how we live. I can not be clear and loud enough, I hate (strong word) living in this area. Who in their right mind (today)moves in this part of the area. It is crime and drug-filled. You do not go backward...when choosing where to reside! You find a way for progress to allow you to navigate further out...
It is not unrealistic to have a dream or to have a goal to achieve. For years on end due to this location, I have had this vision of how I see my life. As stated previously just because you do not understand it, you do not get to criticize someone for wanting a higher level of success. It is fear and having no motivation, lack of mindset, and being very narrow-minded to just settle because this is all you know! I am going to lay out this plan to you... If your small mind can't comprehend it that is a shame and I (as a life coach) will understand exactly why you keep choosing the same. {Your choices have been safe and easy and its familiar and that is why you are a miserable human making the same choices}
A day in ... Reminder, I want to build a life I do not need a vacation from! I want to own a house on several acres with a barn to board horses. I want to teach on my property and I want to sell my arts, crafts and merchandise to offset the above! I still plan to work an outside small gig!
Maybe the plan below will give you the same vision I see!
1. Living Close to Nature
- Daily Connection with the Outdoors: You'll wake up each day to the serene beauty of open land, surrounded by the sights and sounds of horses grazing, birds singing, and the changing seasons.
- A Space to Breathe and Create: The acreage offers you a private sanctuary for reflection and artistic inspiration, allowing your creativity to thrive.
2. A Purposeful Lifestyle
- Horses as Companions and Responsibility: Caring for and boarding horses will bring both joy and a steady rhythm to your days, as their upkeep requires dedication and fosters a deep sense of responsibility.
- Sharing Your Art: Hosting art classes on your property allows you to nurture creativity in others, build meaningful connections, and establish yourself as a local mentor in the arts.
3. Entrepreneurial Freedom
- Your Own Boss: Running multiple revenue streams—horse boarding, art classes, and a roadside stand—gives you the freedom to manage your time and work according to your passions.
- Community Engagement: Selling handmade goods at your roadside stand connects you with neighbors and travelers, creating a sense of community and shared appreciation for craftsmanship.
4. Financial Sustainability
- Diverse Income Streams: The combination of horse boarding, teaching art, and selling merchandise ensures financial stability and reduces dependence on a single source of income.
- Grant Support: If your property qualifies for grants, you’ll have financial assistance to make your dreams a reality without overextending yourself.
5. Emotional and Social Fulfillment
- Hosting Events: Your property could become a hub for art exhibitions, equestrian events, or seasonal markets, fostering joy and togetherness.
- Inspiring Others: By pursuing your dream, you inspire others in your community to follow their passions and create fulfilling lives.
Challenges to Prepare For
While the vision is idyllic, there will be practical hurdles, such as:
- Managing the physical demands of caring for horses and running multiple ventures.
- Maintaining the property, including the barn, art studio, and any retail infrastructure.
- Navigating seasonal changes in income (e.g., fewer roadside sales in winter).
1. Build a Clear Vision (1-3 Months)
Goals:
- Define your property needs: acreage size, barn specifications, studio space, and roadside stand.
- Estimate your budget, including property cost, startup funds, and operating expenses.
Steps:
- Research properties online or work with a realtor specializing in rural or equestrian properties.
- Draft a business plan outlining your vision, expected income streams, and initial investment.
- Research grants, loans, and funding opportunities, like USDA Rural Development programs or arts-focused grants.
2. Secure Financing and Find Your Property (4-6 Months)
Goals:
- Purchase the ideal property with features that align with your needs.
- Access financing through loans, grants, or personal savings.
Steps:
- Prequalify for a loan or grant by demonstrating your business plan and income potential.
- Visit properties to assess suitability for horses, art classes, and retail operations.
- Work with local organizations or agricultural agencies to ensure zoning and permits align with your plans.
3. Develop the Property and Business (6-12 Months)
Goals:
- Renovate or prepare the barn for horse boarding.
- Set up your art studio and roadside stand infrastructure.
Steps:
- Renovate the Barn: Ensure safety and comfort for horses, including stalls, water access, and feed storage.
- Create Your Studio: Furnish a space for art classes with proper lighting, materials, and seating.
- Build Your Roadside Stand: Design a welcoming stand for selling merchandise, using local permits for roadside retail.
4. Launch Your Business (12-18 Months)
Goals:
- Begin generating income from your ventures.
- Build a local customer base and online presence.
Steps:
- Market Your Services: Use social media, local events, and word of mouth to promote horse boarding, art classes, and your stand.
- Offer introductory discounts or workshops to attract early customers.
- Connect with local artisans or farmers to collaborate and expand your roadside offerings.
5. Evaluate and Expand (Ongoing)
Goals:
- Optimize operations and identify new income opportunities.
- Expand your business reach while maintaining sustainability.
Steps:
- Gather feedback from customers and adjust services accordingly.
- Explore partnerships, such as hosting events or collaborating with local equestrian or art organizations.
- Continue seeking grants or funding for upgrades and expansions.
Overcoming Potential Challenges
Physical Demands:
- Schedule regular maintenance and delegate tasks, such as horse care or roadside sales, to part-time staff or trusted helpers.
Seasonal Income Fluctuations:
- Diversify offerings: Online sales for art or crafts can provide off-season income.
Regulatory Hurdles:
- Work with local officials and legal advisors to ensure compliance with zoning, tax regulations, and permits.
Startup Costs:
- Use phased implementation: Start with one income stream (e.g., roadside sales) while preparing for others.
Art Studio Business Plan
1. Executive Summary
- Vision: A serene, countryside art studio where individuals can explore creativity in a nurturing environment.
- Mission: To provide art classes and workshops that inspire personal expression while fostering community connection.
- Unique Selling Point: The studio's location on a picturesque property creates an immersive, tranquil experience unlike traditional urban studios.
2. Target Market
- Primary Audience:
- Adults seeking creative hobbies or stress relief.
- Parents and children interested in bonding through art classes.
- Art enthusiasts looking for advanced workshops or nature-inspired sessions.
- Secondary Audience:
- Local businesses for team-building events.
- Travelers or tourists visiting the countryside.
3. Services and Revenue Streams
- Art Classes:
- Weekly beginner and intermediate courses (e.g., painting, pottery, drawing).
- Seasonal workshops inspired by nature or holidays.
- Open Studio Rentals:
- Allow artists to use the space for their own projects during non-class hours.
- Retail:
- Sell art supplies, your own artwork, or student creations.
- Seasonal items like handmade holiday decor.
- Special Events:
- Host “Sip and Paint” evenings, birthday parties, or themed retreats.
4. Marketing Strategy
- Local Advertising:
- Distribute flyers in community centers and coffee shops.
- Collaborate with local schools and libraries.
- Online Presence:
- Develop a website featuring class schedules, pricing, and a blog showcasing student work.
- Use social media platforms like Instagram and Facebook for live demonstrations and testimonials.
- Community Engagement:
- Partner with local businesses or farms for cross-promotions.
- Attend local fairs or markets to showcase the studio.
5. Operations
- Space Setup:
- Allocate a well-lit area on your property for the studio.
- Ensure accessibility for individuals with disabilities.
- Material Management:
- Stock essential supplies like canvases, paints, brushes, and pottery wheels.
- Offer materials for purchase during classes.
- Staffing:
- Start as the sole instructor to minimize costs.
- Hire part-time help as demand grows.
6. Financial Plan
- Startup Costs:
- Renovating or equipping the studio: $5,000–$10,000.
- Initial art supplies: $2,000–$3,000.
- Marketing and website development: $1,000–$2,000.
- Revenue Projections:
- Classes: $30/class for 10 students = $300/session. Weekly sessions could generate $1,200/month.
- Special events: $50–$100/person/event.
- Retail: $200–$500/month in sales.
- Break-Even Analysis:
- Aim to cover startup costs within 6–12 months by consistently running classes and events.
7. Potential Challenges
- Seasonality: Offset slower months with online art tutorials or workshops.
- Competition: Highlight your unique rural setting to differentiate from urban studios.
- Marketing Budget: Leverage low-cost marketing like social media and word of mouth initially
Vision Board Classes
Price: $65/person
Group Size: Flexible
Marketing Strategy:
- Highlight Benefits: Emphasize the transformative nature of the class, combining creativity, goal-setting, and mindset work.
- Target Audience:
- Adults interested in self-improvement or goal visualization.
- Local organizations seeking team-building or motivational workshops.
- Wellness groups or community centers.
- Key Promotions:
- Bundle offers: Pair a vision board class with a painting session for $100.
- Early-bird discounts for bookings made two weeks in advance.
- Platforms:
- Instagram Reels or TikTok videos showing snippets of completed boards and participants sharing their experience.
- Partner with local influencers to promote classes.
Revenue Potential:
- 10 Participants: $650 per session.
- Monthly Income (4 sessions): $2,600.
Painting Classes
Price: $45/person
Group Size: Minimum of 10
Marketing Strategy:
- Highlight Benefits:
- Stress relief and creative bonding in a supportive, fun environment.
- Showcase student work on social media and during local events.
- Target Audience:
- Friends' groups or individuals looking for a creative hobby.
- Local businesses for team-building activities.
- Key Promotions:
- "Bring a Friend": Attendees who bring a new participant receive $10 off their next class.
- Themed classes: Seasonal (e.g., “Autumn Landscapes”) or holiday-themed sessions.
- Platforms:
- Facebook Events for easy bookings and RSVPs.
- Collaborate with local wine or coffee shops for "Sip & Paint" evenings.
Revenue Potential:
- 10 Participants: $450 per session.
- Monthly Income (4 sessions): $1,800.
Operational Tips:
Venue Preparation:
- Set up a dedicated space in your art studio with ample seating, tables, and lighting.
- Include pre-prepared kits for vision boards (magazines, scissors, glue) and painting (brushes, paints, canvases).
Scheduling:
- Offer weekend and evening sessions to accommodate working adults.
Customer Engagement:
- Follow up with participants post-class to share photos of their work, gather testimonials, and encourage rebooking.
