Return On Interest...POV

 I apply my Life coaching skills in my everyday life, regardless of which hat I am wearing for the day. Let me ask, What's the point? What has been proven? What have you learned? And with all that, where are you finding yourself? How did all that work out for you? (Here is your mirror.)  #reflect Now tell me how you feel and what is actually happening (with you?) The mask has fallen, and the pretense is D-O-N-E #LIFECOACHING101

It is June 13, we are almost dab-smack in the middle of the month. The mildest and rainiest June STL has seen in years. Today has a Wisconsin fall feel. I am ok with it. It can rain. Possibly it will wash away whatever misery Missouri seems to harbor. The mood of most is complacent, going through the motions, working with what's in front of them, and not happy or content with any of it, and it's a meaningless disposition. I feel it and I see it everywhere. The discontent from life is silent screaming, and no one is paying attention because the tunnel vision of each individual person is narrowly focused on getting to the other side. The problem is that no one knows what's on the other side. The quiet suffering is seeping out in actions and behavior... no one is happy! I emphasize ... NO ONE!

This week at my gig, pleasantly, working my regular hours. I have stated Tues, Wed, Thurs, and Sunday night for NOW! That's it! Last week's 6 days did me in. My health comes first! My mental clarity comes second, and these old bones, knees, hip, and shoulder can not do any more than the above-stated days. Rejoicing, I am thankful for the new food runner! Hallelujah, praise Jesus, and thank God, the upper-level management agreed to it; it was needed. I can song and dance you to death, in place, behind the bar, and at your table pleasantly while bringing you your drinks, making small talk, and chiming in on your conversation to add interest, but the back and forth of an extra 40lbs on my shoulder, too much. #ImOld

 Let me take my photos, write some spiffy word-spin for social media, and let me please let me talk you to death while force feeding you the special. That I am great at!  Next week, I will bring in my actual camera and get behind-the-scenes shots. It is the inner workings of any industry that need to be brought forth and put in front of the general consumer's eyes. Especially when trying to rebrand. The old days of guerrilla marketing DO NOT WORK. And anyone trying to implement that configuration will get doors shut faster than you can say, " I'll be right back with your waters." Times have changed... DRASTICALLY.

Guerrilla Marketing (Old School)

Definition:
Guerrilla marketing is a low-cost, high-impact strategy that uses unconventional tactics to grab public attention—often in-person, spontaneous, or “street-level.”

Examples:

• Flash mobs

• Sticker bombs or chalk art in public spaces

• Pop-up events with surprise giveaways

• Costumed brand ambassadors in crowded places

• Car wraps, bar coasters, sidewalk stunts

Purpose:

• Stir buzz

• Create a memorable moment

• Go viral through word-of-mouth or local press

When It Works:

• Small/local brands with little budget

• Youth-centered audiences

• When the execution is clever, original, and relevant

Where It Fails Today:

• Feels outdated if it’s not digitally integrated

• Can appear desperate, tone-deaf, or cheap

• Today’s consumers expect depth, authenticity, and connection—not just a spectacle

Modern Marketing Trends (2020s and beyond)

1. Brand Storytelling

• Humanizing the brand

• Telling why you do what you do

• Creating emotional resonance

2. Influencer & Creator Partnerships

• Leveraging trusted voices

• Micro-influencers > Celebrity influencers

• Authentic product usage shown on camera

3. User-Generated Content

• Letting customers post their own love for your product

• Reviews, reels, testimonials

4. Niche Community Building

• Email lists, private Facebook groups, loyalty clubs

• Making your customers feel seen

5. Value-Based Positioning

• People support brands aligned with their values (local, eco-conscious, inclusive—but genuinely so)

6. Video-First & Social Commerce

• Instagram Reels, TikToks, YouTube Shorts

• Click-to-buy integrations

• Behind-the-scenes videos of the brand

The Core Difference:

	Guerrilla Marketing	Modern Marketing
Approach	Disruptive, attention-seeking	Strategic, authentic, emotionally engaging
Channel	Physical world (streets, venues)	Digital-first (social, email, video)
Cost	Low cost, high hustle	Variable—can scale with budget
Risk	Can be misunderstood or backfire	More controlled and trackable
Goal	Buzz	Loyalty, trust, and community

Let me please preface, only because of my own branding and how I chose to market my merchandise, art, and my life coaching enrichment classes. I used this strategy. With all that being said, due to the economic crisis that we are all having to endure... it does not matter what your product or service is (when people are broke) If they can't afford it or they are not interested in what you are offering, you are going to have a stalemate in business. It will not matter how anyone rebrands or restructures. Riding it out and making small changes at a time is the only saving grace here.

I want to mention, without the sentiment of discriminating, dress, attire, and image. You get one chance to have that first impression. We still live in a world where "pretty" sells. Your image should be the face of your company. Dress for the success you want to have. Period, the end! If you are speaking to the public, and are a face to be seen. Men and women, pull yourself together. Dishelved does not sell a damn thing! #rantover 

***********************************************

I have been looking at my merchandise, my line, trying to figure out where to go with it. The stock needs to be moved out! My classes need to resume, and I am in the process of creating new lessons. My prices have not veered, although the cost of supplies has. Boosting my income is my only goal. My business efforts and endeavors are my main focus. It is the only thing that will personally save me financially. I can't speak on it enough, I had a full functioning communication art business up and running until the year after the plan-demic. Recovery has been exhausting and mentally challenging. 

I still believe in the motto, If you build it... they will come!

************************************************

Observant of all things #lifecoaching102, 

I pay attention to it all!

 Let me ask, again, with where you are, and where you are standing, what's the position/stance now? How is all working for you? Are you happy with any of your choices? Any shortcuts you've taken that you are in regret? How has that avoidant and detached style worked out? What's the point you were trying to prove? Has it made a difference? Are you willing to drop the facade?  How does that feel? {Exposure causes vulnerability, and to be vulnerable leaves you wide open to feel all the things you have suppressed and ignored.} #lifecoaching103

I think we all have learned a lot, but did you really pay attention? Lessons in life are repeated until learned. Here is your mirror!

Kitryn Marie

#writer #lifeandbusinesscoach #artist #buildingmyempire