I’m Saying No to Gimmicks and Yes to Meaningful Collaboration
After 32 years in the restaurant and hospitality industry, I’ve learned the difference between genuine opportunity and clever marketing dressed up to look like one. And I see it often—especially in the world of content creation. If you’ve ever been offered a “brand ambassador” deal where you must buy the product at a discount, promote it with a personal code, and get little more than exposure in return, then you already know the game. It’s a model that benefits the brand far more than it empowers the creator. And while there’s no shame in starting small, there is power in knowing your worth. As a seasoned professional, content creator, and creative business coach, I’ve stepped back from these gimmick-style offers. I’m building something lasting . A wraparound brand experience that connects the dots between storytelling, product placement, and lifestyle authenticity. My Vision I’m not here to hawk products. I’m here to tell stories that stick. To create content that feels lik...